1. Challenge:
VidaCorp, the consumer beauty division of a highly successful Australian business, identified the US market as the key driver for their international expansion. To spearhead this ambitious endeavor, they hired a highly capable CEO for the North American market. However, this CEO had limited experience in the beauty industry and sought a non-traditional, innovative leader who could disrupt the market with creative and daring strategies. VidaCorp needed a CMO who could think outside the box and execute bold ideas that conventional beauty executives from well-known large blue chips might not consider.
2. Profile needed:
The ideal candidate for VidaCorp’s CMO role needed to be a maverick with a proven track record of achieving remarkable results through exceptionally creative ideas rather than large budgets. This individual had to possess an understanding of the beauty industry while also being willing to challenge the status quo. Additionally, they needed to have a strong entrepreneurial spirit and the ability to work effectively in a rapidly growing and dynamic market.
3. Initial stage:
Recognizing the unique demands of this role, VidaCorp’s CEO turned to LS International, aware of our extensive network that spans both large blue-chips and scrappy, entrepreneurial companies. Leveraging our vast connections, we quickly reached out to key sources and gathered recommendations for candidates who had demonstrated real results through innovative and unconventional approaches. Our focus was on identifying individuals who could bring fresh perspectives and bold strategies to VidaCorp’s US expansion.
4. Result:
Within just 26 days, LS International identified a standout candidate who perfectly matched VidaCorp’s requirements. This individual had a remarkable history of driving success through creative and controversial campaigns that set new trends and captured market attention. Her ability to think outside the box and execute daring ideas made her the ideal CMO to lead VidaCorp’s expansion into the US market. The process was closed successfully in 45 days, demonstrating our efficiency and expertise in connecting companies with top-tier talent.
“You look at these rock stars that might get overlooked otherwise, and you bring to the table what a modern company needs to succeed. You understood the energy level, the personality profile, the cultural pieces, all of that—and identified someone who would be a great fit.” – Meridith Rojas, CMO at VidaCorp
Key Learnings:
This case study highlights the importance of partnering with a specialized executive search firm like LS International when seeking innovative leaders for critical roles. Our deep industry knowledge and extensive network enable us to identify and attract exceptional candidates who possess the unique skill sets and attributes required for success in disruptive and high-growth environments. By choosing LS International, companies like VidaCorp can confidently navigate their talent acquisition challenges and secure visionary leaders who can drive growth and innovation in competitive markets.
At LS International, we specialize in connecting companies with exceptional talent in the consumer industry. Contact us today to learn how we can help you achieve your executive search objectives.
