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Roopa Varghese, Sr. Director of Digital Marketplaces and New Brands at Georgia-Pacific, provides her insights on how the US macro-economy has shifted and affected the Retail and Consumer Packaged Goods industry. Roopa has a lengthy business experience in the US, having been based there for over 12 years, having had leadership roles for the likes of The Boston Consulting Group and The Hershey Company before landing her current role.

In this Podcast, we discuss:

  • US Market’s recovery after the recession
  • Shift of consumer behaviors as a result of macroeconomic turmoil
  • The American shopper of the 21st century
  • New in-store habits of 2018
  • The influence of eCommerce in the current changing enviornment
  • Trends in the next decade and beyond
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