Share this episode         

Javier Hernandez has 18 years of FMCG experience within P&G and Duracell. He started his career with P&G in Mexico within the market research function and soon after, he began his international career in Belgium to become the manager for Consumer & Market Knowledge for Home Care in Western Europe. He then was promoted into a Group Manager position in Geneva and in 2005, he moved into Brand Management on Dish Care for Western Europe. He worked his way up in marketing and in 2013 he became the Associate Marketing Director for Duracell for Western Europe and Global Rechargeable products where they delivered the best year since P&G acquired the brand.  They achieved growth across all measures including a 4% increase in sales, 6% increase in share and over 50% increase in Profit. In 2015 he was asked to lead the Duracell integration into Berkshire Hathaway for the UK & Irish business and in 2016 he was appointed the General Manager for Duracell UK & Ireland as a Berkshire Hathaway company.

:06 Introduction

1:25 The most important job selection factors.

2:43 Why you shouldn’t be guided by a title.

3:45 Javier’s key learning throughout his career.

5:05 Currency exchange and how to deal with the market uncertainly of today.

6:21 Duracell’s vision on e-commerce.

7:49 Duracell’s key challenges at the moment.

9:18 Why he took the risk to leave P&G and go to Duracell.

10:30 What is the culture behind the $2 billion start up?

 

We would love your feedback! Please write any questions or comments below.

Related Posts

Guest Article

Nathalie Nénon: Do you Speak Brand Sponsorship?

Articles

My Own Experience Working Abroad by Lauren Stiebing

Latam

Latin America: Challenges and Opportunities for Retail and Consumer Goods

Resources

LS International Global Compensation Survey

Check out the 2018 compensation survey from executives across the consumer goods industry.
Your name Your email address


Have questions?

Send Us a Message


One thought on “Javier Hernandez

  1. Lauren Stiebing

    Javier, I have received questions about how Duracell is transforming from a battery company to a power and energy company. Can you explain a bit more about this?

Write your comment