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The transition of Fast Moving Packaged Goods into the Online Retailing space has been a rocky one. Swinging from Direct to Consumer to Partnership approaches, the scenario does look clearer now than 4 years ago. But, is this going to settle like this?

To look back into what’s happened and what is to come, we invited Sri Rajagopalan, Vice President and leader of eCommerce for J&J’s consumer business.

In this Podcast, you will learn about:

  • What’s happened in the last 4 years.
  • How will CPG approach online in the next 5-10 years?
  • Is going DTC still an option?
  • Which categories will be disrupted next.

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