Anna Lundberg

LS International

On this episode of the Career Success Podcast we will be joined by Anna Lundberg.

Anna is a business consultant and career coach. After a successful marketing career at multinational Procter and Gamble, she has since worked independently as a consultant with clients including Burberry, Vertu, and increasingly also small businesses and startups. Today, she mentors entrepreneurs and young managers while she juggles her own three businesses.

Anna’s first business was her digital marketing consultancy, Crocus Communications, and she is passionate about teaching people how to engage with consumers using digital media without becoming distracted, or intimidated, by the technology behind it. Last year she co-founded Wolf Leaders Academy, which provides management and leadership training for a new generation of managers in the world of business. Having qualified as a certified professional coach, she now empowers people through her personal coaching practice, One Step Outside, to take ownership of their own careers and transition into becoming an entrepreneur, changing career direction, or following their passion whatever that might be.

Anna is a published writer, with articles appearing on Inc. Magazine, Business Insider, and other online publications.


1:25 What triggered her switch from Blue-chip marketer to entrepreneur?

2:44 How can you avoid common career challenges?

4:16 Anna’s biggest career failure and what she learned.

6:25 Growing digital trends and how this is changing business.

7:30 Keeping to the fundamentals of digital before getting to the sexy stuff.

8:50 The key to retaining talent.

10:02 How millennials are changing the work force.


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