Navigating the US Market: Why It Isn’t Like Other Markets with Dr. Mark Young and Justin Girouard

LS International

This podcast episode features Dr. Mark Young and Justin Girouard, hosts of the CPG Insiders podcast and leaders at Jekyll and Hyde Advertising and Marketing. They share their insights on navigating the US market compared to other markets and discuss the challenges and reasons why many brands that have succeeded in other countries often fail when trying to launch in the US. The conversation explores the reasons behind these failures, common misconceptions, and frequent mistakes made by businesses, while offering valuable advice for companies considering entry into the US market.

If you’re looking for more information about the CPG industry in the US, you can visit their website at or listen to their podcast, CPG Insiders.

For those of you interested in getting in touch with Mark and Justin, you can check out their agency at

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